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The Giovanni range is a reflection of Arthur Guidotti’s philosophy that hair should be nourished with rich nutrients for more luscious, vibrant result. As a hairstylist to the stars in Beverly Hills, he wanted to create an alternative choice to chemical-based hair products. Giovanni Cosmetics uses formulas that incorporate vitamins, minerals, herbs, proteins and the purest of essential oils.
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Being one of the first natural hair care brands, Giovanni continues to set the standard for natural hair products. Arthur’s son, James Guidotti took over the reins and filled the gap between a high end, fashion-forward industry and the world of natural products. James joined the beauty sourced from nature with a modern and chic sophistication. You can now choose from a range of Giovanni products that include natural hair gels and waxes, hydrating shampoos, conditioners and hair treatments.

You may also like to browse our other natural hair care brands available.

Product Reviews

  • Excellent product.


    I keep a stock of the smaller size of these for my husband. It is all he uses for an everyday hair product. Small size also means it is very convenient to toake away.



  • Great Hair Product. Extremely Recommended!


    The Giovanni L.A. Hold Hair Spritz natural hair spray is the best I've ever used. There are absolutely NO harmful chemicals in this product, which is what makes it so good. It holds your hair really well! For more hold, use more hair spray. When I put a hat on and then take it off again after about 30mins, my hair only flattened very slightly, using a fairly moderate amount of hair spray. The smell is not very potent at all compared to other standard, non-natural hairsprays. The smaller 65ml bottle is a great buy! I truly recommend this product to all those who need a great natural hair hold mist/spray!

    Secret Spectrum Reviews


  • A waste of money


    Unfortunately does not do anything for my hair. I could not notice any difference. If anything my hair was drier after I used it. Will not be purchasing again or recommending.



Wellness Blog

  • What Hair Type Do I Have?

    Hair has two functions – one is how it protects us and the other is how it makes us look and feel. Hair is a coat for our scalp providing a protective barrier for insulation […]

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