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Urban Hippie

Urban Hippie products are made traditionally, using 15 years of chef knowledge, skill, effort, and love.
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Urban Hippie

Takehito Maeda has been a traditional Japanese chef for 15 years in Japan and New Zealand.


While busy working as chef, he grew interested in fermentation. He started with home brew. When the beer was fermenting in a barrel, he could hear the noise of bubbling organisms working really hard, eating the sugar to turn it into alcohol for him. Then he tried a sour dough bread (which he still does). He has kept his sour dough starter for more that five years now.


Somehow, he found a couple(Rachel & Gareth) who grow soy beans locally in Motueka. A wonderful idea flashed into his mind; Miso!! In the old days in Japan, every family made their own miso paste at home. Takehito thought, “I can do this”.

Product Reviews

  • New Zealand made Miso

    star

    I have used this Miso ever since Fukushima, I didn't think it was a good idea to buy a product from and area covered in nuclear fallout.
    This Miso is made in Nelson from Soy grown in New Zealand. It tastes great on toast, in stir-frys or meat dishes. It is a medium range miso so not really strong in flavour yet not mild either. I would recommend this product

    Jon

    25/08/17

  • Yum Yum Yum

    star

    What can I say? This is so yummy that I eat it with a spoon, just as a treat. Healthy & yummy. I need a bigger jar for this :)

    Barbara

    13/08/17

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