Award winning MÁDARA Organic skincare harvests unique ingredients in the forests, meadows and lakes of the Northern and Arctic region. Over thousands of years, Latvia’s harsh and cold Northern climate has nurtured plants with extraordinary properties – rejuvenating birch water, vitamin rich Arctic berries, antioxidant packed herbs and omega rich seeds. Each product is exclusively developed and manufactured in MÁDARA’s own laboratories and production facilities to the international ECOCERT/Cosmos standard.
MÁDARA Organic Skincare founded in 2006 by four Latvian women is an inspiring female entrepreneurship success story that emerged from a belief that skincare ingredients should be good enough to eat.
Madara is the name of a wild Northern herb (Galium Verum). Picked as a symbol of all of the organic Northern ingredients used in brand's products. All formulations are based on highly active Northern ingredients, harvested mainly in the Baltic/Northern European region.
MÁDARA takes organic skincare to the level it deserves – to being true masterpieces with innovative, heavenly textures, supercharged with natural essences, scientifically proven to deliver soothing, hydrating, protecting and anti-ageing effects. The formulations have been developed and tested in collaboration with leading scientists and dermatologists.
MÁDARA pioneered the first and only of its kind anti-ageing concept where regular formula water is 100% replaced with highly active Northern birch water, proven to reduce visible signs of ageing. Birch water reverses the damage done to the skin cells’ DNA and stimulates the cellular regeneration.
MÁDARA cosmetics are natural and organic, certified according to the international ECOCERT/Cosmos standard. MÁDARA cosmetics are good for the planet too thanks to the sustainable, local sourcing, environmentally friendly and cruelty-free production, recyclable packaging and social responsibility.
MÁDARA Ocean Love Sustainable Skincare Set contains a purifying foam and an ultra rich balm.
Purifying Foam 100ml:
Rich and soft foam with Northern Yarrow extract deeply and gently purifies the skin
Regulates oily zones while soothing dry areas
Skin feels refreshed and soft
Suitable for use around the eyes
The packaging of the all-time best-seller is the ocean waste bottle, which means that it is produced from plastic derived from the ocean, and more precisely – according to its content 1 such bottle equals 6 plastic bags.
Daily Defence Cream 60ml:
This all-over-body cream helps to rescue skin dryness and roughness, protects skin from raw winds and cold
Vitamin-rich Northern cloudberry and sea Buckthorn oils soothe, hydrate and restore skin barrier providing softness
Helps to cure chapped lips and cracked heals, softens nail cuticles, and can be even used as a soothing cream for the little ones
Gives comfort to your skin in winter as well as summer weather.
The packaging is a tube made from plant-based plastics – 95% sugar cane and wood plastics.
Madara have carefully chosen packaging , preferring plant-based plastics and materials recycled from ocean waste. This allows them not only to give a second life to already existing plastic pollution, but also to save the world from a certain amount of newly produced plastic, that is already suffocating our planet today
Each year Madara works with a special artist to visualise a topical subject. This year it is the versatile Latvian artist Klāvs Loris, whose characteristic experiments with techniques combining classical oil painting with unusual tools and materials are now visible in the MADARA brand story about water and the world.
Daily Defence Cream: Apply all over the body when you feel it's necessary to rescue skin from dryness and roughness.
Purifying Foam: Apply AM and PM, gently massaging into skin. Rinse off with warm water.