The Giovanni range is a reflection of Arthur Guidotti’s philosophy that hair should be nourished with rich nutrients for more luscious, vibrant result. As a hairstylist to the stars in Beverly Hills, he wanted to create an alternative choice to chemical-based hair products. Giovanni Cosmetics uses formulas that incorporate vitamins, minerals, herbs, proteins and the purest of essential oils.
Being one of the first natural hair care brands, Giovanni continues to set the standard for natural hair products. Arthur’s son, James Guidotti took over the reins and filled the gap between a high end, fashion-forward industry and the world of natural products. James joined the beauty sourced from nature with a modern and chic sophistication. You can now choose from a range of Giovanni products that include natural hair gels and waxes, hydrating shampoos, conditioners and hair treatments.
Giovanni Root 66 Max Volume Shampoo adds max volume and max life to hair that's limping along through life. Strengthens thin, fragile hair and adds weightless bounce.
Hit the road Jack and don't you look back no more, 'cause Root 66 is stretching ahead revving its horsetail horsepower expanders to add max volume and max life to hair thats limping along through life. Contains Horsetail extract, a healing herb rich in nutrients and high in silica to help keep hair strong.
Wash in bounce, wash in strength, wash in body. So put the pedal to the metal. Its a minimum price to pay for big time volume!
Giovanni’s Organic Line garners worldwide accolades for its collection of formula-proven shampoos, conditioners, repairing treatments, styling products and finishing sprays. Rich in ripe harvested certified organic botanicals, this line provides a solution for the needs of every head.
With PureOrganic Technology:
Contains a blend of organic oils*, ripe-harvested from renewable plants at the peak of their freshness, cold pressed and refrigerated immediately to ensure maximum purity. Infuses each individual strand of hair with vitamins, nutrients and protein for strength and vitality.
*Certified Organic by Guaranteed Certification Services
Giovanni Cosmetics are not tested on animals and contain absolutely no animal derived by-products.