Artificial Colour Free
(3753 products)
Artificial Colour Free
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Complex+ Berberine Digest 
BONUSComplex+ Berberine Digest
$52.00Me Today
Complex+ Berberine Digest
60 capsules$52.00 -
Organic Lip Balm - Licorice 
Organic Lip Balm - Licorice
$8.00Hurraw
Organic Lip Balm - Licorice
4.8g$8.00 -
Sleep & Mood
Sleep & Mood
From $39.00BePure
Sleep & Mood
60 vege capsulesFrom $39.00 -
Pro Flora Care 
SalePro Flora Care
$24.00$23.00Good Health
Pro Flora Care
30 vege capsules$23.00$24.00 -
Conditioner
Conditioner
$22.00Manuka Biotic
Conditioner
300ml$22.00 -
B Complex Supreme
B Complex Supreme
From $15.00Healtheries
B Complex Supreme
120 tabletsFrom $15.00 -
Home Compostable Poop Bags
Home Compostable Poop Bags
$10.00Ecopack
Home Compostable Poop Bags
60 bags$10.00 -
I AM CALM Pulse Point Oil 
I AM CALM Pulse Point Oil
$31.00Plant Potions
I AM CALM Pulse Point Oil
10ml$31.00 -
Jay Juniper Berry & Lime Natural Deodorant
Jay Juniper Berry & Lime Natural Deodorant
From $17.00Zorilla
Jay Juniper Berry & Lime Natural Deodorant
1x DeodorantFrom $17.00 -
Vegan Vitamin B12 Powder 
Vegan Vitamin B12 Powder
$44.00VITUS Wholefoods
Vegan Vitamin B12 Powder
90g$44.00 -
Organic Omega Super Balance
Organic Omega Super Balance
From $21.00Waihi Bush
Organic Omega Super Balance
250mlFrom $21.00 -
Olive Leaf Extract - Peppermint 
Olive Leaf Extract - Peppermint
$34.00Comvita
Olive Leaf Extract - Peppermint
500ml$34.00 -
Natural SPF15 Edible Lip Balm 
Natural SPF15 Edible Lip Balm
$7.00MooGoo
Natural SPF15 Edible Lip Balm
5g$7.00 -
Curl-Defining Solid Conditioner for Curly & Coily Hair
Curl-Defining Solid Conditioner for Curly & Coily Hair
$21.00Ethique
Curl-Defining Solid Conditioner for Curly & Coily Hair
60g$21.00 -
Collagen Coffee - Mocha 
Collagen Coffee - Mocha
From $21.00Beforeyouspeak
Collagen Coffee - Mocha
30 SachetsFrom $21.00 -
Lipstick Crayon
SaleBONUSLipstick Crayon
From $35.00From $37.00INIKA Organic
Lipstick Crayon
Deep Plum 3gFrom $35.00From $37.00 -
Flax Super Blend
Flax Super Blend
$40.00LifeStream
Flax Super Blend
200gm powder$40.00 -
Reishi Organic Mushroom Extract
Reishi Organic Mushroom Extract
$53.00FLOW STATE
Reishi Organic Mushroom Extract
120 vege capsules$53.00 -
Cooling Itch 
Cooling Itch
$22.00Harker Herbals
Cooling Itch
100ml$22.00 -
Hotness Natural Muscle Rub 
Hotness Natural Muscle Rub
$19.00Black Chicken Remedies
Hotness Natural Muscle Rub
28g$19.00 -
Clear Skin Support
Clear Skin Support
$26.00Clinicians
Clear Skin Support
60 vege capsules$26.00 -
Skl1 - Mobility
Skl1 - Mobility
$109.00SRW
Skl1 - Mobility
60 capsules$109.00 -
Pure Blueberry Slices
Pure Blueberry Slices
$10.00Mamaku Blue
Pure Blueberry Slices
50gm$10.00
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
