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Good Gut Protein - Vanilla 
Good Gut Protein - Vanilla
$63.00BePure
Good Gut Protein - Vanilla
536gm$63.00 -
Good Macaroons - Chocolate & Coconut 
Good Macaroons - Chocolate & Coconut
$11.00Little Bird Organics
Good Macaroons - Chocolate & Coconut
125gm$11.00 -
Lavender Sweet (Organic)
Lavender Sweet (Organic)
$22.00Absolute Essential
Lavender Sweet (Organic)
10ml$22.00 -
Signature Antioxidant Eye Serum 
Signature Antioxidant Eye Serum
$21.00Sukin
Signature Antioxidant Eye Serum
30ml$21.00 -
Natural Oatmeal Bath Soak 
SaleNatural Oatmeal Bath Soak
$18.00$17.00Itchy Baby Co
Natural Oatmeal Bath Soak
200gm$17.00$18.00 -
Ultimate Goodness Body Butter
Ultimate Goodness Body Butter
$31.00Evolu
Ultimate Goodness Body Butter
200ml$31.00 -
Combination R: Infant Teething 
Combination R: Infant Teething
$18.00New Era
Combination R: Infant Teething
240 orosoluble tablets$18.00 -
Toothpaste - Whitening with Flouride
Toothpaste - Whitening with Flouride
$5.00ecostore
Toothpaste - Whitening with Flouride
100g$5.00 -
Bio-Fisetin 
Bio-Fisetin
$21.00Life Extension
Bio-Fisetin
30 vege capsules$21.00 -
Hand & Nail Cream for Miracle Made Foundation 
Hand & Nail Cream for Miracle Made Foundation
$19.00Eco By Sonya
Hand & Nail Cream for Miracle Made Foundation
75ml$19.00 -
Good Cookie - Double Chocolate Chip 
Good Cookie - Double Chocolate Chip
$7.00Little Bird Organics
Good Cookie - Double Chocolate Chip
70gm$7.00 -
Opti Sight
Opti Sight
$23.00Clinicians
Opti Sight
30 vege capsules$23.00 -
Collagen Dark Chocolate Beauty Bar 
Collagen Dark Chocolate Beauty Bar
$5.00Matakana Superfoods
Collagen Dark Chocolate Beauty Bar
45gm$5.00 -
Dark Mint Organic Chocolate
Dark Mint Organic Chocolate
$9.00Bennetto
Dark Mint Organic Chocolate
80gm$9.00 -
Organic Iron 
Organic Iron
$33.00BioTrace
Organic Iron
30 capsules$33.00 -
Probiotic Maple & Maca Easy Oats
Probiotic Maple & Maca Easy Oats
$4.00Chantal Organics
Probiotic Maple & Maca Easy Oats
65gm$4.00 -
Lip Hydrator
BONUSLip Hydrator
$19.00Living Nature
Lip Hydrator
3.8gm$19.00 -
Lacto
Lacto
$36.00Enzymedica
Lacto
30 capsules$36.00 -
CoQ10 Daily 
CoQ10 Daily
$59.00BioTrace
CoQ10 Daily
60 capsules$59.00 -
Lipstick - Summer Rain
BONUSLipstick - Summer Rain
$25.00Living Nature
Lipstick - Summer Rain
3.9gm$25.00 -
Kelp Seasoning Plain
Kelp Seasoning Plain
From $8.00Pacific Harvest
Kelp Seasoning Plain
375gmFrom $8.00 -
Hydrated Bentonite
Hydrated Bentonite
$31.00Nature's Sunshine
Hydrated Bentonite
945ml$31.00 -
Gut Feelings
Gut Feelings
$42.00Gutsi
Gut Feelings
30 vege capsules$42.00
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
