Grants was founded in 1984 by Michael and Michelle Aronson when they couldn’t find a family-friendly toothpaste that was natural, safe and pleasant tasting. The name comes from the street they lived on at the time, and today their daughter Tammy helps continue the family tradition of producing affordable, effective, natural oral care.

Safe, natural & effective

Grants products are formulated with natural ingredients and are completely free from fluoride, SLS, parabens, preservatives, artificial colours or flavours, sugar and sulphates. The range is designed to provide a natural way to fight plaque, freshen breath and support oral hygiene for the whole family.

Trusted for decades

From humble beginnings in Melbourne health stores, Grants toothpaste quickly expanded to supermarkets across Australia and now exports globally, including New Zealand, USA, Canada, South Korea and Europe. With decades of trusted use, Grants continues to deliver natural oral care that families can rely on.