Naturally feel-good haircare

Indie + Mae is a New Zealand brand making everyday haircare feel a little more special. Their naturally derived formulas are designed to fit easily into your routine, helping hair feel nourished, manageable and beautifully cared for.

Discover shampoos, conditioners and nourishing treatments made with thoughtfully selected botanical ingredients, including plant oils and aromatic extracts, for hair that feels soft, smooth and refreshed.

Simple, thoughtful formulas

Indie + Mae takes a considered approach to what goes into its products, with a focus on naturally derived ingredients, cruelty-free formulas and everyday ease.

No overly complicated routines needed. Just straightforward haircare designed to make wash day, styling and everything in between feel that little bit nicer.

Proudly Kiwi

Born in New Zealand, Indie + Mae brings a warm, uncomplicated approach to natural haircare. It’s all about simple products, enjoyable rituals and giving your hair a little everyday TLC.