Urban Hippie

Urban Miso brings traditional Japanese fermentation to New Zealand kitchens with hand-crafted miso. Founded by chef Takehito Maeda, the range combines quality, locally grown soybeans from Motueka with time-honoured techniques. Each batch is carefully made in sunny Nelson to deliver rich, authentic flavour that honours Japanese culinary traditions.

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Availability
Brand
Ingredients
Size
Environmental & Social
Dietary Needs
Category
Age & Gender
Rating
Product Form
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  • Miso Paste

    Miso Paste

    $17.00

    43 reviews

    Urban Hippie

    Miso Paste

    350gm
    $17.00
  • Misomite

    Misomite

    $12.00

    15 reviews

    Urban Hippie

    Misomite

    270gm
    $12.00
  • Umami Salt

    Umami Salt

    $12.00

    2 reviews

    Urban Hippie

    Umami Salt

    250ml
    $12.00
  • Miso Dressing

    Miso Dressing

    $16.00

    6 reviews

    Urban Hippie

    Miso Dressing

    270ml
    $16.00

A chef’s journey to fermentation

Takehito Maeda, a traditional Japanese chef with 15 years’ experience in Japan and New Zealand, discovered a passion for fermentation while working in kitchens. He began with home brew and sourdough, maintaining a sourdough starter for over five years, developing hands-on knowledge of fermented foods.

From local soybeans to hand-crafted miso

Inspired by traditional Japanese household miso-making, Takehito partnered with Rachel and Gareth, who grow soybeans locally in Motueka. Together, they create hand-crafted miso in Nelson, combining high-quality local ingredients with authentic Japanese techniques.

Authentic miso made with care

Urban Miso celebrates the rich heritage of fermented foods. Each batch is carefully crafted to produce full-bodied flavour and quality, bringing the tradition of Japanese miso to New Zealand kitchens while supporting local growers.

Why we love Urban Miso

  • Traditional Japanese fermentation techniques
  • Hand-crafted in Nelson with locally grown soybeans
  • Rich, authentic miso made with care and passion

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