Brand story

Woohoo! was founded to create natural, effective deodorants for sensitive underarms. Aaron and Phoebe, self-confessed “mix-a-holics,” began blending ingredients at home and launched Happy Skincare in 2010. Aaron, who had struggled with irritation from conventional deodorants, developed the first Woohoo! All Natural Deodorant Paste after years of experimentation. The product is cruelty-free, vegan, and designed to be gentle yet effective.

The Woohoo difference

• Natural & safe: 100% natural, vegan, and organic ingredients
• Gentle on sensitive skin: Formulated to prevent irritation, redness, and itching
• Waterless formula: Long-lasting, effective protection
• Multi-use: Suitable for underarms, feet, and under bra bands
• Sustainable: Small-batch production with eco-conscious practices

Philosophy & values

Woohoo! believes skincare and body care should be safe, effective, and enjoyable. With over 14 years of experience and 10,000 verified customer reviews, the brand prioritises quality, sensitivity, and performance.